Enprani¡¯s All that B.B, launched on the Japan QVC channel
- Enprani¡¯s All that B.B sold out on the Japan QVC Channel since Aug 16th
- The initial quantity consumed was about seventy thousand, which is evidence of the demand of B.B. cream in the Japanese cosmetic market
Ever since the start of the Korean Wave in Japan, the B.B. cream became very popular in the Japanese market. For Japanese women who have sensitive and weak skin, B.B. cream that allows ¡®no make-up like make-up¡¯ is a miracle item. Among the B.B. creams, Enprani¡¯s ¡°All that B.B.¡± (50ml) became a hit on Japan¡¯s biggest shopping network, the QVC.
Among the B.B. creams, ¡°All that B.B. was the #1 seller during the 1st half of 2008 in cosmetic sales¡± and is continually selling at a rate of 5000 or more per month. Compared to other B.B. cream on the market, ¡°All that B.B.¡± is a high-end B.B. cream which sells for 42,000 Won (42 U$D). It not only tones the skin to an even color but also provides a healthy shade.
At the beginning of the year, Enprani received orders from two Japanese home shopping channels. Enprani changed its package and modified its price to about 380 yen for the Japanese market. ¡°All that B.B.¡± which will be launched on QVC, had an initial order of about 70,000. This comes to show that the expectations on ¡°All that B.B.¡± are high and in demand in Japan.
Su-mi Oh, the head of Enprani¡¯s marketing team, said ¡°Since the B.B. cream is loved by Japanese women, who are very forward and sensitive about trends, we think the popularity of the B.B. cream will continue¡± and ¡°All that B.B.¡¯s launching on QVC can be interpreted as an indicator of confidence to the Japanese buyer. We are expecting this to make headway for our marketing in the Japanese market.¡±
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