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Enprani established its position as a company specialized
in cosmetics,
by adding uniqueness and flexibility to the best
practices of Korea's
top conglomerates such as Samsung and CJ.
Since its establishment, Enprani has endeavored to materialize
differentiated strategy
and build up credibility in and outside of the company
through continuous change
and innovation and maintained consistency despite all
the difficulties so far.
Those efforts led Enprani to the growth proven in the
fact that major daily
newspapers selected Enprani products as Hit of the Year
in 2002 and 2003.
Also, Enprani was picked as the cosmetics manufacturer
those in their 20s prefer most,
which was attributable to our thorough concentration
on improving image
and brand power for the short period of time.
As part of these efforts, Enprani opened the first multiplex
beauty station in Korea,
"Enprani Avenue" at Cheongdam-dong of Gangnam-gu, which is known as the hub of
fashion,
in order to take a step closer to customers as well as
raise the image of
Enprani's brands to the upper level.
Here, I would like to affirm our mindset that
Enprani will take the lead in the beauty industry, the
most high-value added one in the future,
as well as spare no efforts until the day when the world
recognizes Enprani
as one of the top cosmetics brands.
I appreciate you again for visiting the Enprani homepage,
and hope that you will enjoy searching our site and getting
useful information and fun.
Thank you,
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